January 29, 2019

Quality Time & Quality Coffee

BY First Watch

When you order our Lemon Ricotta Pancakes at 8AM on a Tuesday, they taste just as good as when you order them at 2PM on a Sunday, right? Along with fresh ingredients, it’s really consistency that you’re ordering at First Watch. You want that sweet and tangy lemon curd to be just as delicious as it was the first time you ever ordered it. And it is! Mmmm…pancakes.

But what does that have to do with coffee? We’re getting there.

Our Project Sunrise coffee is special because it pairs perfectly with our food, Lemon Ricotta Pancakes included. We searched long and hard for a single-origin bean that could stand up to our Breakfast, Brunch and Lunch because, let’s be honest, you want good coffee with every meal. But you don’t just want your coffee to taste good, you want it to taste right. There’s that consistency factor again. See, told you we would get there.

You can count on each cup of Project Sunrise to live up to your expectations. That’s because we only accept the best beans from the best farmers, our partners, the Mujeres en Café. Each of those top-quality Arabica beans is then masterfully roasted to our desired flavor profile and you end up with Project Sunrise coffee. But it’s not easy to harvest those top-quality beans. In fact, it’s a skill we find award-worthy.

That’s why we returned to Huila, Colombia, to present our partners with a well-deserved Quality Incentive. On top of the premium price we pay for their harvest, the Quality Incentive Program, is our way of thanking these women for the care they put into their craft.  And while all of the Mujeres en Café contribute superior beans to the process, it is those female farmers who harvest the most high-scoring coffee beans from their farms that receive a bonus for their achievement. The financial incentive is kind of like a practical trophy; although, they totally deserve actual trophies, which is why we also presented them with partnership plaques as another token of our gratitude.

Like a cup of Project Sunrise coffee or your favorite First Watch meal, our support of our partners will remain fresh and consistent. The Mujeres en Café have graciously welcomed us into their lives and the Quality Incentive Program is our way of furthering our investment in the community we are so proud to be a part of. Thank you for joining us.