The year was 1983. President Reagan was in office, Sally Ride became the first American woman in space, McDonalds discovered gold with the creation of Chicken McNuggets and the film “Return of the Jedi” was riding high on the big screen.
Oh, and of course, First Watch opened as a new Daytime Café – a first-of-its-kind restaurant serving breakfast, brunch and lunch only. The idea was that we would focus on daytime dining, work to perfect it, without trying to moonlight as a dinner place. That’s right… For our staff, that meant no night shifts. Ever. They could leave work in time to pick up the kids from school, play a round of golf, get homework done, or simply enjoy the afternoon. That philosophy still exists in our restaurants today!
During our first few decades in business, we worked hard to build a reputation for quality, fresh food. We were so good at our warm, friendly welcomes that many people didn’t realize we were actually a growing restaurant chain. For a long time, our loyal customers thought we were their neighborhood’s best kept little secret. Today, First Watch has restaurants popping up all across the United States. We like to think that we operate one really great neighborhood café… which just happens to have multiple locations. We’re able to execute on that premise for several reasons, but the primary reason is a concept we call YOU FIRST.
What is YOU FIRST? That’s our mission statement. Each day, we put our employees first and strive to make them happy. They are empowered with an independence to make decisions that will help provide an exceptional breakfast, brunch or lunch experience for their customers. When our teams take pride in their work, they pay it forward to their fellow team members and our valued customers, providing an enjoyable experience for everyone who walks through our doors. In a nutshell, it’s all about the people.
There’s a lot more to learn about First Watch, our culture and philosophies, employee benefits and programs, and why we love what we do. Stay tuned to our blog for more stories and updates!
– Jennifer Swan; Sr. Director of Learning and Development